About the author - Thom Poole
Thom Poole
MSc, DipM, FCIM, Chartered Marketer
Thom has lived, studied and worked in England, France, Liechtenstein and Germany, gaining invaluable marketing and management experience with large blue-chip multinationals.
Academically, his Bachelor of Arts degree in International Marketing Management, has been supplemented by the Post Graduate Diploma in Marketing, and a Masters of Science degree in Marketing. Professionally, Thom has maintained the award of individual Chartered Marketer status since 1999. Thom is a Fellow of the Chartered Institute of Marketing, where he serves as the Chairman of the West Surrey branch again after a 3 yeargap. He remains on the committee, and on the South East England regional board.
This is also backed up with membership of the Chartered Management Institute, Strategic Planning Society and Marketing Society - so he is really heavily involved in marketing at all levels.
Thom has been involved with the Internet since 1992, and is passionate about reclaiming the Internet for marketing purposes, teaching a wide variety of business people web, CRM and general digital marketing topics. He is also a regular on the speaker circuit, speaking on ethical marketing, e-marketing, web design for marketers and CRM, to name but a few. Thom was also a lecturer for Birkbeck College, University of London.
Thom is married and lives in West Sussex. He is a keen footballer, hiker and has a classic car as a restoration project. He runs a number of consultancy companies - for more details, please check the links page.
Thom also runs a blog on his own website - www.technothom.com